Impact of packaging on consumers

Impact of Packaging on Consumers

The study of consumer behavior has helped for years in creating tailor-made marketing strategies to enhance sales. Marketing efforts when synergized with consumer buying behavior can lead to affect consumer psychology to trigger emotions such as buy or want for product, service or a company.  In the same surge, printing and packaging has emerged as […]

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An Insight into FMCG Market in India

An Insight into FMCG Market in India

According to various studies, FMCG has been proven to be the fourth largest sector in India. In fact, it is estimated to blow up to US$ 104 billion just by next year. The growth rate has altered from 11% per year to 17% per year. Characterized as a market that requires less operating cost, low […]

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A peek into the journey of the leading business group of India

Miraj Group: One Journey, Many Milestones

Started out in the year 1987, Miraj known for their legendary image transit is one of the prominent business groups in India. Being one of the leading tobacco exporters, the group is today is known to have secured a dominant position in major global industries, breaking free from their trademark image of ‘tobacco Kings’. Having […]

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